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Political Information Last Updated: Nov 7, 2018 - 4:53:34 PM


Girl Scouts Sue Boy Scouts for Becoming a Little Too gender-inclusive
By Russia Today
Nov 7, 2018 - 4:46:40 PM

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https://www.rt.com/usa/443309-girl-scouts-sue-boys/

Get short URLGirl Scouts sue Boy Scouts for becoming a little too gender-inclusiveGirls from a Virginia Cub Scout unit made up of girls who are on their way to becoming the first female Scouts in the Boy Scouts of America © Reuters / Greg Savoy

The Girl Scouts are suing the new gender-inclusive version of the Boy Scouts, claiming the 107-year-old youth group's rebranding is confusing potential members and cutting into its market share.

Using the marketing tagline ‘Scout Me In', the Boy Scouts announced in October 2017 they would start letting girls join in 2019 under the organization's new name, Scouts BSA. The Girls are crying foul, claiming the campaign makes it sound like the Boy Scouts now have sole purview over all scouting-related activities.

Read more© Shannon Stapleton

Twitter meltdown after Boy Scouts announces ‘gender neutral' name change

The Girl Scouts have no problem with the Boys opening their doors to a wider range of people, but they don't want them poaching in their territory, according to the suit, which alleges trademark infringement, unfair competition, and dilution. The ‘scouts' branding is at issue - where it concerns boys, the Boy Scouts can do what they like with it, but where it concerns girls, Boys Keep Out!

In addition to confusing parents and kids alike, the rebranding is demoralizing and threatens to "marginalize" the Girl Scouts' "movement by causing the public to believe that GSUSA's extraordinarily successful services are not true or official ‘scouting' programs."

via GIPHY

Since the Boy Scouts announced their new gender-inclusive policy, parents have gotten mixed messages from the media and scout troops alike. Some are being told the Boy and Girl Scouts have merged, while others mistakenly signed their daughters up to girls' programs within Boy Scout troops in several states. The Boy Scouts aren't helping matters by making use of the Girl Scouts' trademarks, including quotes from their founder, the suit alleges.

READ MORE: Boy Skirts of America: Century-old youth club caves to PC police

Even before the rebranding, Girl Scouts President Kathy Hopinkah had long suspected the Boy Scouts might try a move like this, according to a letter she sent in August 2017, in which she accused the Boy Scouts of "surreptitiously testing the appeal of a girls' offering to millennial parents" in order to shore up their declining numbers, which had dropped to 2.3 million in 2016 from a 1972 peak of 6.5 million members. She also accused the group of bullying and making "disparaging and untrue remarks about Girl Scout programming."

RT America✔@RT_America

objected to ' unilateral decision to embrace gender-neutrality http://on.rt.com/8plf

12:16 PM - Oct 12, 2017

Boy Scouts welcomes girls, female scouts & others not impressed - RT US News

The Boy Scouts of America have announced plans to accept girls into their ranks, much to the chagrin of the Girl Scouts of the USA. Tweeters also reacted feverishly to the news.

rt.com

Twitter Ads info and privacy

The Boy Scouts' response to the lawsuit attempted to placate the Girl Scouts, claiming the rebranding was the result of "years of requests from families who wanted the option of the BSAs character- and leadership-development programs for their children - boys and girls."

The Boy Scouts' name change was endlessly mocked on social media last year, and this lawsuit has inspired some clever responses.

David Shane McD@DavidShaneMcD

So pardon me but you bitched you wanted in to the @boyscouts then make them change their name, then have your same exact version for girls called @girlscouts and now they're bitching because girls forced the boys to change shit around ?

BBC News (UK)✔@BBCNews

Girl Scouts sue Boy Scouts over planned name change https://bbc.in/2DoOY3F

12:08 PM - Nov 7, 2018



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